About Us

At Sparkle Blu®, we celebrate every woman’s unique story, personality, and sense of style. Our collection features a diverse range of sassy characters that capture the essence of relatability and empowerment.

How It Started

Ever since I can remember, I’ve been drawn to art and self-expression. With a background in business development and corporate marketing, losing my job was a turning point I didn’t expect. While out shopping, I realized I couldn’t be the only woman who wanted a diverse range of beautiful, relatable characters on products. With no formal training in drawing, I picked up a pencil and began sketching simple, fun, sassy, and relatable characters that champion real representation—diverse characters that reflect the beauty in all women.

I had no idea what I was doing or where this would all lead me, but Sparkle Blu was born. In 2020, I brought the iconic character Maxi to life, marking the start of an exhilarating adventure. After securing the necessary copyrights, I proudly unveiled my character collection in the fall of 2021.

We Love Women and the Earth

We are committed to celebrating women and caring for our planet. Mosts of our paper products are 100% recyclable, allowing you to enjoy our designs while minimizing environmental impact.

We also strive to reduce waste in our shipping process by reusing boxes and packaging materials from incoming shipments whenever possible. This way, we can deliver products you can be proud to have in your home, knowing we are doing our part to support a more sustainable future.

SHARE THE LOVE

Giving Back

For every order from our Share the Love collection, we proudly donate 5% of net proceeds. Thank you for helping us help them!

SHOP COLLECTION

Our Values

Love, Inclusiveness, Community, Integrity, Creativity, and Boldness

From The Owner & Artist

Hello beautiful! I'm Diane, the passionate artist and proud owner of Sparkle Blu®. It's an absolute joy to have you here. At Sparkle Blu, our mission is to celebrate women through our collection of sassy and relatable illustrated characters.

As you scroll through our online boutique, I sincerely hope you discover a character design that resonates with the extraordinary person you are. Each illustration is thoughtfully created to capture the essence of relatability, empowerment, and a sprinkle of sparkle.

Thank you for joining me on this journey and for helping me celebrate the beauty and strength in every woman.

With love and admiration,

Diane -xoxo

Diane's Favorites

1 4

Interested in wholesale? Click HERE for more information.

SPARKLE BLU

FUN FACTS

Why is your logo white?

Our logo is white to symbolize transparency and neutrality rather than representing a specific skin color. We designed our logo this way to ensure that our brand remains inclusive and avoids bias. We celebrate diversity and understand that beauty comes in many forms, which is why our character designs showcase a wide range of skin tones and hair colors. Our choice of a white logo is a deliberate decision to emphasize our commitment to transparency and to create a welcoming space for all women, regardless of their background or skin color.

What's the story behind your brand's name?

The "Sparkle" represents the essence of our brand, symbolizing the radiant energy and shine that we believe every woman possesses within. It embodies the spirit of confidence, joy, and self-expression that we aim to inspire through our character designs.

The word "Blu" adds a unique touch to our brand name. We intentionally chose to spell it differently, using "Blu" instead of the traditional "Blue," to reflect our creativity and desire to stand out.

Where do the character names come from?

Each character has its own unique name derived from some amazing family members, friends, customers, inspiring historical women and life amusement. 

Who was the inspiration behind your very first character name?

Our very first character name, Maxi, was inspired by my mother, who embodies strength and resilience.

What was the first product you created?

The first product we created featuring our characters was a set of vibrant stickers.

How many different skin tones and hair colors do your character designs represent?

We proudly represent diversity in our designs, featuring over 40 character designs and growing!