Sparkle Blu is an inclusive sassy brand that is dedicated to celebrating and connecting women to relatable illustrated characters on everyday lifestyle products. Our designs incorporate various skin complexions, hair colors and so called beauty flaws. We see beauty in you and we celebrate you in ALL forms!
All of our characters are sassy, confident, simple and fun! Each character is hand illustrated with its own unique name derived from some amazing family members, inspiring historical women and life amusement.
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Sparkle Blu is a certified woman and minority owned company.
OUR FOUNDER, ILLUSTRATOR & OWNER
Diane is the founder, illustrator and owner of Sparkle Blu. With a background in business development and marketing, Diane's designs are hand drawn and conceptualized by her in Baltimore, Maryland. Gifted from the creator, she is a self-taught illustrator.
Her idea was created while she was out shopping at a major retailer looking for simple fun apparel to wear. Although she did see some cute items, none of the designs spoke to her. So, Diane decided to create her own relatable illustrated characters that included representation.
The first character created was Maxi in 2020 and after she submitted her copyrights, Diane debuted her first character collection in 2021. She created the characters to INSPIRE others to be their unique selves, ACCEPT who they are, and not conform to what someone else wants you to be. She believes we are all unique: "I wanted to capture various skin tones and moods in my designs. I poured my heart into each design and really love every character I created," she says. "Also, I wanted people to look at my designs and see different emotions we experience as people."
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